Martelo uncovers how every player in your market connects, and hands your reps the ones worth winning.
Framing, surface and railing are three purchases, and often three brands.
What a rep sees on every job
Size and spec tell you more about a fence job than its stated value does.
What a rep sees on every job
The one category that surfaces before the permit, while the specification is still open.
What a rep sees on every job
A resurface, an equipment swap and a new build are three different conversations.
What a rep sees on every job
A reroof tends to go back to the brand already on the roof, for warranty and compatibility.
What a rep sees on every job
Most siding work is replacement, and the trim carries a brand decision of its own.
What a rep sees on every job
A six-window retrofit and a whole-home replacement read alike until you count the units.
What a rep sees on every job
Every project leaves a dense public record, from the first zoning filing to the final inspection.
The gap
Manufacturers lack a direct line of sight to who builds with their products, how they choose products, or where the next project will be.
Rich in data
A paper trail on every project, in every county.
Nearly 20,000 jurisdictions
Each one keeps its own records, in its own system and under its own rules. The U.S. Census Bureau counts about 19,900 places that issue building permits.
Source: U.S. Census Bureau, Building Permits SurveyPoor in insight
Reconciled for you
The hard part is turning that record into something a rep can act on. Martelo does it before your reps log in.
We are not another bid management tool. Most construction data tools help you chase the job. Martelo helps you own the relationship.
Chasing jobs
Reactive, chasing a job after it has been specified
A name on a permit, with no view of who they work with
Brand preference left to guesswork
Spray-and-pray outreach, with no way to know who is worth your time
Chasing relationships
Proactive, acting on the relationship before the spec is locked
Who works with whom, mapped by recency, frequency and volume
Brand and material affinity, quantified over time
Who to call, message and visit, with guidance on what to say to win the account
Every product is chosen by people: the architect who specifies it, the contractor who buys it and the installer who puts it in. Martelo names each of them, shows how often they work together, and tells a rep which one to call first.
Zoning, plans, permits and tax records from every jurisdiction, reconciled into one market a rep can work.
A bid list shows what is open to quote, never who made the decision.
Models trained on construction records and tuned per trade, with human oversight.
Coverage, what moved since last week, and the accounts worth a call. Ready before a rep opens the app, with no list to build and nothing to filter.
We prune and tag the market slice so the first screen is already relevant.
What changed in your territory this week, next to the accounts you already hold.
Accounts ranked by how much they matter now, each with its reason.
The businesses on a job tend to work together again on the next one. Martelo links the people, businesses, properties and projects behind every job into one map of who works with whom.
Architects, general contractors, distributors and installers. The permit holder is only one of them.
How recently, how often and how much they work together.
The relationships your competitors hold and you do not.
Size a market before you enter it. Grow the customers you sell to today. Reach the ones you're missing before your competitors do.
A decking manufacturer saw where it was underpenetrated, and aimed its fire-rated product at the areas where demand would be highest.
An enterprise siding manufacturer sized its install base more accurately to plan into 2027.
A national roofing manufacturer surfaced the long tail its team was missing, before those contractors became someone else's account.
Reported by customers in windows, pools, siding, roofing and decking.
A 30-minute walkthrough of your own territory, in your own trades.
What manufacturer sales teams ask before a first call.
Martelo is a construction relationship intelligence platform for building product manufacturers. It maps the architects, contractors, distributors and installers behind each project, shows how they work together, and tells a manufacturer's sales team which relationships matter most in its territory.
A bid board points at jobs that are already out for bid, which means the specification decision has usually been made. Martelo works upstream of that, on the people who make the decision and the pattern of who they work with.
Manufacturer sales teams. Sales leaders planning territory coverage, inside reps building call lists, and outside reps preparing for a visit. It is not built for general contractors or subcontractors.
Most teams reach a prioritized, actionable list in under 30 minutes from first login, because the market slice is curated before the account is handed over.
Decking, fencing, new construction, pools, roofing, siding and windows are live today.
By the market coverage you need rather than by seat, and every tier includes unlimited users. Adding a rep never adds cost.