CRM sync
The accounts worth calling land in the CRM your team already runs, ready to work.
- Accounts, contacts and recommendations
- The reason for every recommendation
- No double entry for your reps
- Your CRM stays the system of record
Replace spray-and-pray with precision.
Martelo maps the architects, contractors and distributors behind each job, so outreach starts with the right names and the reason they will listen.
Step 1 of 5 · Shape
Your trades, with the data tagged and pruned so you see only what you sell into
Sell to the people who choose your product
Martelo maps the architects, contractors and installers in your market, shows how they work together, and tells your reps which ones to call first.
Built for manufacturers
Every signal and every recommendation points your team to the relationships that matter most right now.
Relationships that compound
A job gets specified once. The architect, contractor and distributor behind it work together again. Reach new accounts through the partners they trust.
Eyes on every construction change
Martelo watches your market for any change that could become work in your trade, whether or not it is a project yet. You always know what is moving.
Your usual plays, aimed at the people who decide
Outbound, lunch-and-learns, trade shows: the plays work. What changes is who they reach.
Outbound
Email, social and print
Reaches everyone. Converts few.
Without Martelo
Batch-and-blast email, LinkedIn sequences and printed mailers. Broad reach, minimal targeting, and nothing in the list that says who is worth your time.
With Martelo
Outreach to the people who decide, with the reason they will care attached to each name. The same channels, pointed at a shorter list.
Lunch-and-learns
Regional events
Great for depth. Impossible at enterprise scale.
Without Martelo
In-person sessions that teach specs and differentiators well, and only ever to the people in the room. Rep time and travel budget scale with the calendar.
With Martelo
Sessions booked where the accounts carry the volume, so rep time follows the market. The room is chosen before the invitation goes out.
Trade shows
Seasonal moments
Concentrated moments. No read on who walked past.
Without Martelo
High participation cost, and the result turns on foot traffic and booth placement. Relationships fade without structured follow-through.
With Martelo
The accounts worth a meeting identified before the show, and the follow-up ordered by who they build with rather than by whose badge was scanned.
Building the list
Before any of it starts
Hours of work before the first call.
Without Martelo
A rep filters a database, cross-checks it against the accounts they already hold, and starts calling late in the week.
With Martelo
The market slice curated, pruned and ranked before anyone logs in. Most teams reach an actionable list in under 30 minutes from first login.
Preparing the pitch
Before the first conversation
Every first call starts cold.
Without Martelo
A rep starts the first call with a company name and a guess. Its past work, its partners and the products it prefers come out in conversation, if at all.
With Martelo
Every business's track record in one place: the work it has done, where, with whom and with which products. The talk track and the arguments are ready before the first call.
Share of wallet
With your dealers and installers
You only see the jobs they tell you about.
Without Martelo
A dealer reports the jobs it did with your product, and nothing checks the number. The work it did with other brands never reaches you.
With Martelo
Every job a dealer or installer has done, whatever the brand, so you know your share of its work and how much of it goes to someone else.
Access
Who gets the intel
What one rep learns stays with one rep.
Without Martelo
Priced per seat, so the tool reaches whoever the budget allows. What a rep learns about an account stays in their inbox, and leaves when they do.
With Martelo
Unlimited users on every tier, so anyone in the company can work from the same intel, from inside sales to leadership. The intel grows with use, and every list one person builds and shares is the next person's head start.
Fits the workflow you already have
Nothing new to learn, so every rep gets value on day one. Martelo shows up in the tools your team already opens.
Built for the field
Everything a rep needs before the site visit, on the phone already in their pocket.
- Territory review between visits
- Alerts when an account files new work
- Contact lookup before the door knock
- One shared list for office and field
Martelo · now Your AI assistant of choice
Martelo plugs into the AI assistant your team already uses. Reps ask in plain English and get answers from their own market.
- In Copilot, Claude, ChatGPT and Gemini
- Signs in as the rep, with their access
- Answers in seconds
- All of Martelo's data, one question away
Roofing example
Question: How many hospitals have had TPO reroofs in Florida since 2025?
Answer: 14 hospitals. Here is the list, ranked by project value.
Sharper with use
Every tag, prune and call in the app goes back to the engine, and the rankings come back sharper.
- Tags and prunes teach it your fit
- Rankings follow what your team pursues
- Human oversight on every model
Bring one territory. Leave with a ranked list.
Tell us your trade and where you sell. We build your market before the call, so the demo runs entirely on your own accounts.
- 10x
- Average ROI reported by enterprise manufacturer customers
- Unlimited
- Users on every tier, because coverage is priced by market
What happens next
- 1
Pick your trade and territory
Any trade live today, in the counties you cover.
Decking Fencing New construction Pools Roofing Siding Windows
- 2
We shape your market
Curated, pruned and ranked by Martelo before the call.
- 3
Leave with your first list
Your top accounts, each with the reason it matters now.