Why manufacturers choose Martelo over ConstructConnect
Martelo wins for a building product manufacturer's sales team because it starts where the sale is decided. It reads every job in its trades, including the replacement work a commercial project feed never carries, and curates that record into the contractors, installers and dealers to call, ranked for each rep's territory. ConstructConnect hands a team projects to search. Martelo hands it the accounts to win.
Where Martelo wins
| Martelo | ConstructConnect | |
|---|---|---|
| Built for | Building product manufacturer sales teams, from leadership to the outside rep | Preconstruction: contractors bidding work, and manufacturers following commercial specifications |
| The work it covers | Every job in the public record in decking, fencing, new construction, pools, roofing, siding and windows, bid or not | Commercial projects, more than 825,000 active by its own count |
| What a rep opens on Monday | A ranked list of accounts, each with its track record and the reason to call | Project leads and specifications to filter |
| Relationships | Who works with whom by recency, frequency and volume, and each installer's work by brand | Which specifiers name a product |
| Adding a rep | No cost, with unlimited users on every tier | Another seat, per market, on its published plans |
Every job in your trades
Much of what a decking, fencing, pool, roofing, siding or window manufacturer sells goes onto jobs a homeowner hires directly. Those jobs are never put out to bid, so a feed of commercial projects does not carry them. Their trace is the public record of the job, spread across about 19,900 permit issuing places by the Census Bureau's count. Martelo reads that record and reconciles it, so a roofer who does forty reroofs a quarter is on your list whether or not one of them was ever bid.
Ranked accounts, ready on Monday
A project feed leaves the choosing to the team: filter by trade, region and size, decide which projects are still open, then find out who is behind each one. By the time a project is easy to find, its specification is usually written, and what is left to win is usually decided on price. Martelo does the choosing first. The market is pruned to what you sell, every business is resolved to one profile, and the accounts are ranked by why they matter now, with the reason attached, before your reps log in.
Installers and dealers, measured
Martelo maps who works with whom by how recently, how often and how much. It shows every job a dealer or installer has done, whatever the brand, and where the record names the product, which brands they install. A manufacturer sees its real share of each account's work: the evidence for a rebate conversation, and the list of installers a competitor holds today.
The whole team, at no extra cost
ConstructConnect's published plans are priced per market and per seat, so on those every rep added is another seat. Its Premium plan, the one for manufacturers, is a custom yearly contract. Martelo is priced by the market coverage you need, with unlimited users on every tier, so inside sales, outside reps and leadership all work from the same accounts.
Built for the manufacturer's sale
ConstructConnect is built for preconstruction: project leads, specifications, takeoff and bid management. That is a contractor's workflow, with an offering for manufacturers who follow commercial specifications to bid day. Martelo is built for one buyer, the manufacturer whose reps need to know which contractors, installers and dealers to call this week.
Run it on your market
We have not benchmarked ConstructConnect's coverage against ours, and coverage varies by state and by trade. The comparison that settles it is your own territory. Ask us to run it.