Why manufacturers choose Martelo over Dodge Construction Network
Martelo wins for a building product manufacturer's sales team where Dodge Construction Network stops, below the commercial project. It reads every job in its trades, including the residential replacement work Dodge reports only as market forecasts, and curates that record into the contractors, installers and dealers to call, ranked for each rep's territory, with unlimited users on every tier.
Where Martelo wins
| Martelo | Dodge Construction Network | |
|---|---|---|
| Built for | Building product manufacturer sales teams, from leadership to the outside rep | Contractors, designers and manufacturers working on commercial projects |
| The work it covers | Every job in the public record in decking, fencing, new construction, pools, roofing, siding and windows, bid or not | Commercial projects, more than 636,000 a year by its own count; residential as market forecasts |
| What a rep opens on Monday | A ranked list of accounts, each with its track record and the reason to call | Projects, specifications and firm relationships to search |
| Relationships | Who works with whom across every job, by recency, frequency and volume | Which firms work together on the commercial projects it reports |
| Adding a rep | No cost, with unlimited users on every tier | Custom pricing, set partly by the number of users |
Every job, beyond the commercial project
Dodge follows commercial projects from pre-planning through completion, and its residential offering is market level: forecasts for new and existing homes. Much of what a decking, fencing, pool, roofing, siding or window manufacturer sells goes onto jobs a homeowner hires directly, which never become a commercial project report. Martelo reads those jobs from the public record, spread across about 19,900 permit issuing places by the Census Bureau's count, and reconciles them into the businesses that did the work.
Relationships across the whole territory
Dodge's BuildShare shows which firms work together on the projects Dodge tracks, and its subcontractor activity ranks subcontractors from awarded projects and permit records. Martelo maps who works with whom across every job in your trades, weighted by how recently, how often and how much. The installer who never touches a commercial bid is on the map beside the commercial contractor, with the jobs that connect them.
Ranked accounts, ready on Monday
A database of projects and firms leaves the choosing to the team. Martelo does the choosing first: the market is shaped to the trades, products and territories you sell into, every business is resolved to one profile, and the accounts are ranked by why they matter now, with the reason attached, before your reps log in.
Installers and dealers, measured
Martelo shows every job a dealer or installer has done, whatever the brand, and where the record names the product, which brands they install. A manufacturer sees its real share of each account's work: the evidence for a rebate conversation, and the list of installers a competitor holds today.
The whole team, at no extra cost
Dodge prices each contract by geography, products, contract length and the number of users. Martelo is priced by the market coverage you need, with unlimited users on every tier, so everyone from inside sales to leadership works from the same accounts.
Built for the manufacturer's sale
Dodge is built around the commercial project: reporters, plans and specifications, Sweets for architects, market forecasts. That serves a manufacturer following a commercial specification. Martelo is built for one buyer, the manufacturer whose reps need to know which contractors, installers and dealers to call this week.
Run it on your market
We have not benchmarked Dodge's coverage against ours, and coverage varies by state and by trade. The comparison that settles it is your own territory. Ask us to run it.