Why manufacturers choose Martelo over Zonda
Martelo wins for a building product manufacturer's sales team because it works where Zonda's data stops, below the builder and beyond the new home. Zonda measures the new home market by subdivision, lot and builder. Martelo reads every job in its trades, replacement work included, and curates it into the contractors, installers and dealers to call, ranked for each rep's territory.
Where Martelo wins
| Martelo | Zonda | |
|---|---|---|
| Built for | Building product manufacturer sales teams selling through contractors, installers and dealers | Builders, developers, and manufacturers planning by housing market |
| The work it covers | Every job in the public record in decking, fencing, new construction, pools, roofing, siding and windows | New home construction, more than 54,000 active and future subdivisions by its count; remodeling as an index |
| Who it names | The installers, contractors and dealers on each job | The production builder |
| What a rep opens on Monday | A ranked list of accounts, each with its track record and the reason to call | Market data, and lists of builders and subdivisions with contacts |
| Adding a rep | No cost, with unlimited users on every tier | Pricing not published |
Below the builder
On most jobs the builder does not buy the product. The roofer, the framer, the pool builder or the window installer buys it, usually through a dealer or distributor. Martelo maps that layer: which installers and dealers do the work in your territory, and who they work with again and again. A builder list tells a rep which company is building. Martelo tells the rep who chooses the product.
Replacement work, job by job
Zonda measures remodeling as an index. Martelo reads the replacement jobs themselves, a reroof, a deck, a fence, a pool, a window replacement, from the public record, so a manufacturer sees who did them, where, and how often.
Ranked accounts, ready on Monday
A market view tells a team where to look. Martelo goes the rest of the way: the market is pruned to what you sell, every business is resolved to one profile, and the accounts are ranked by why they matter now, with the reason attached, before your reps log in.
Installers and dealers, measured
Martelo shows every job a dealer or installer has done, whatever the brand, and where the record names the product, which brands they install. A manufacturer sees its real share of each account's work, and the list of installers a competitor holds today.
The whole team, at no extra cost
Martelo is priced by the market coverage you need, with unlimited users on every tier, so the whole sales team works from the same accounts, and adding a rep adds no cost.
Run it on your market
Zonda and Martelo measure different things, and we have not benchmarked one against the other. The comparison that settles it is your own territory. Ask us to run it.